ces-2017

What are non-tech brands doing at CES 2017?

They’re innovating. They’re building partnerships. They’re getting inspiration. They’re being creative. They’re repositioning themselves. Here are some examples of what non-tech companies are doing at CES 2017. L’Oreal is launching a smart hairbrush Cute robots...

ops-director

Thoughts about The Ops Director position

The Ops Director, Operations Manager or COO, depending on the size or hierarchy levels of the agency, is responsible for ensuring that the business has the best working environment and processes. From HR to finance, from...

ad-spon

Labelling sponsored posts, yes or no?

I’ve said it before: a good influencer campaign does not look like a campaign. It integrates the brand and the influencer’s personality and values so well, that the collaboration looks natural. But that it looks natural...

this-girl-can

This Girl Can, a case study

If there’s a demographic that needs encouragement and support to live an active life, it’s women +25 (count me in!). We’re an easy target for any brand promoting a healthier life through sport, because...

sabbatical

About the power of time off

10 years, 10 moths, 11 days – the exact amount of time I’ve dedicated to working in the digital marketing industry so far. I’ve loved every one of those 3.967 days. Well, maybe not all...

thanks-buzz

Thank you, Buzz

I joined Buzz 6 years ago, on April 2010. I’ve told this story a million times: the agency was called Bloguzz at that time, and we were only 10 people. I arrived with my...